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Audi was originally set up by a chap called August Horch. Unfortunately he was unable to use his own name for the company as he had used it previously in another company which he left following a dispute. Instead he chose the name Audi which was the Latin translation of his real name.
The tagline "Vorsprung durch Technik" means progression through technology, and sums up Audi with some well known cars such as the A3, the A4, Q5, Q7, the TT and the R8 and the iconic Audi Quattro.
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